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viv haries
Viv Harries
Brand Designer & Founder

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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5 things you need to think about when designing a business logo

  • By Viv Harries
  • Oct 13, 2023
  • No Comments
  • Branding

In the world of branding, logos are the unsung heroes. They are the face of your business, the symbol that speaks volumes in a glance. A well-designed logo can make a profound impact on your brand's identity and perception. In this blog post, VIVI Creative will delve into the intricacies of logo design, discussing five key elements that every business should consider to create a memorable and impactful logo.

1. The Psychology behind Logo Design:

Colours, fonts, and shapes in logo design are not arbitrary choices; they're psychological tools. Colours evoke emotions and create associations. Blue can convey trust and reliability, while red can signify energy and passion. Font choices impact readability and style, with serif fonts conveying tradition and professionalism, while sans-serif fonts bring a modern, clean look. Shapes also play a role, with circles symbolising unity and balance and triangles signifying stability or excitement. Understanding the psychological impact of these elements allows you to shape your brand's perception and connect with your target audience on a deeper level.

Colour in logo design

2. Creating a Timeless Logo:

A timeless logo is one that withstands the test of time and doesn't succumb to the ever-changing trends in design. It's the hallmark of a mature and established brand. To craft a timeless logo, simplicity is key. Focus on the core elements that represent your brand and trim away the excess. Choose classic fonts and avoid overly intricate design elements. Keep in mind that a simple logo is more versatile and adaptable, making it easier to retain its relevance over the years.

Timeless logo design

3. The Role of Simplicity in Design:

Simplicity in logo design is a fundamental principle that cannot be overstated. A cluttered or overly complex logo can confuse and turn potential customers away. Simplicity doesn't mean dull or generic; it means finding the balance between creative expression and visual clarity. A simple logo is more memorable, versatile, and adaptable to various applications. The Nike Swoosh and Apple's iconic apple are perfect examples of how simplicity can create unforgettable logos.

Nike logo

4. The Importance of Responsive Logo Design:

In the digital age, where your brand needs to adapt to various platforms and screen sizes, responsive logo design is not just a good idea – it's a necessity. A responsive logo is one that scales seamlessly without losing its essence or legibility. It ensures that your brand remains recognisable and professional across different mediums, from a website's favicon to a massive billboard. To achieve this, consider designing your logo in vector format, which allows for infinite scalability. Test your logo across multiple platforms to ensure it looks its best everywhere.


5. Versatility in Logo Design: Ensuring Adaptability Across Media and Applications

A truly effective logo is one that can adapt seamlessly across various media and applications. This includes not only digital platforms but also print, merchandise, and more. When designing a logo, consider its performance in both high-resolution and low-resolution settings. Your logo should look just as sharp on a business card as it does on a massive billboard. Versatility also encompasses various colour variations, including grayscale or single-colour versions, which can be crucial for certain applications. By ensuring your logo remains versatile, you maintain its integrity and impact in any context.

Designing an effective logo for your business is a multifaceted endeavor. It requires a deep understanding of your brand, its values, and its target audience. A responsive logo design ensures that your brand remains consistent and recognisable across all platforms. Creating a timeless logo relies on simplicity, which allows your brand to stay relevant and resonate with customers. And the psychology of logo design, encompassing colours, fonts, and shapes, empowers you to convey your brand's story and values in a visual form.

Remember, a great logo is not just a symbol; it's the embodiment of your brand's essence. Embrace these five key elements to craft a logo that makes a lasting impression and leaves an indelible mark in the hearts and minds of your customers.

Thanks for reading

about the author
viv haries
about the author

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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