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The Power of Typography

Typography involves the combining of different typefaces together in a meaningful and thoughtful composition. It is a very powerful tool that almost goes unnoticed and can have a lasting effect of people without them even knowing. So much emotion, feeling and

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Famous brand logos that use Helvetica

As a brand the content and logo you choose to represent you is so important. You need to be careful when deciding on every part of your brand, your chosen typeface or font can portray so much about who you are as a company. This is especially evident if your m

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How to Hire a WordPress Designer

The following article was contributed by the team at Toptal.com, a platform that connects designers and organisations.WordPress is a free open-source tool and content management system (CMS) that enables the creation of websites, a WordPress blog, and more. It

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See Now, Buy Now : The rise of Live Commerce and Shoppertainment and why e-commerce brands should incorporating these into digital strategy

This article has been contributed by Rashedun Nabi.My introduction to F-Commerce industry happened when my wife started her own F-Commerce initiative. She requested me to set up few things for her like design a logo, design a loyalty program and obviously boos

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5 ways to Add Value as a Web Designer

This article was contributed by Jeffery Dalrymyple from Lytebox, a design studio based in Chiang Mai. As a web designer myself I found this a very interesting and informative article, I hope you enjoy. 5 ways to Add Value as a Web Designer.In one of my fi

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Align your design - How to manage your brand with a clear strategy and design thinking.

As a brand you want to stand for something. You want to be memorable to your customers and you want to be different from your competitors. If you can achieve this then you are on your way to turning your brand into a charismatic brand, where there is no substi

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How branding can increase the profit margin of your business

In today's world the public is met with hundreds of options for their buying needs; they are bombarded with advertising everywhere they look. They have so many choices and so little time, and everyone wants it now and wants it fast. A lot of products are

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Future of Retail: 3 trends that will define retail strategies over the next 5 years

This post was written by Rashedun Nabi who is a business innovation expert, specialising in business expansion. He works with Startup companies in Asia to build operations from the ground up. Rashedun is originally from Bangladesh and is currently based in Ban

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Essential tools and equipment that I use as a creative designer

Every designers workspace is his/her castle, their fortress of solitude! Where they can find peace and be creative, hidden away from the world in their own little bubble. Everybody has different techniques and tools that they use and I wanted to give a little

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Becoming a Certified Brand Specialist with Level C & Marty Neumeier

During the week of the 14th to the 18th of September 2020, I joined 25 other senior designers for what was my first online masterclass. I completed the Brand Specialist Certification from Level C, the only professional certified masterclass in branding develop

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What Should be Included in your Brand Guidelines

When you are building a brand for your company what are your main aims? Apart from making a lot of money!!!To be memorable? To create a following of loyal customers? To stand out from your competition? To be easily recognisable? You do in fact want to be

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10 Must Read Books for Brand Designers

When you leave design school and enter the real world, you really start to learn about design and especially how to run a design business. You have to learn pretty fast and usually make a lot of mistakes along the way. There are lots of things you have to