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What Should be Included in your Brand Guidelines.

When you are building a brand for your company what are your main aims? Apart from making a lot of money!!!To be memorable? To create a following of loyal customers? To stand out from your competition? To be easily recognisable? You do in fact want to be

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10 Must Read Books for Brand Designers.

When you leave design school and enter the real world, you really start to learn about design and especially how to run a design business. You have to learn pretty fast and usually make a lot of mistakes along the way. There are lots of things you have to

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5 Best Rebrands of Recent Times

When you are starting out in business, branding might be the last thing on your mind. You are more concerned with who your customers are and when the first big payday is coming in, rather than looking at colours and fonts. However, concentrating on your brand

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Rebrand case study Foodpanda

For people who live in Asia, motorbikes speeding past with a flash of neon pink and delicious smells following them is not an unusual sight. Foodpanda is the go to favourite when it comes to take away food delivery in Bangkok, especially during the last f

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How to Hire a Great Logo Designer

A successful brand needs an awesome logo that is unique, memorable and most importantly true to the underlying identity of the company. Your logo needs to differentiate you from your competition, whilst staying true to your brand's personality, identity a

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20 FREE Google Fonts Combinations

Choosing typefaces for your design project can be a time consuming task, and that's even before you pair them with another font. You want to choose a combination that compliments your design and there are so many options, with subtle differences between them.

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Brand Strategy Workshop

When you are starting a business there are lots of things you need to consider. As a founder of a company you have 101 things going through your mind at the same time, so you have many decisions to make. You are starting completely from scratch and it is a dau

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Graphic Design Trends for 2020

This is the third post in this series about design trends for 2020. For this blog I'm going to be specifically looking at graphic design trends that are here to stay.Looking at design trends in 2019, there was a few to get excited about. We had the re-emergenc

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Brand Strategy

I thought I was doing branding already, but I wasn't! I was designing logos and websites for companies but I wasn't offering the full package and the benefits of doing a full strategy for a business. Brand strategy is something else; something so much deeper.A

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Building a Brand with Personality

Throughout history people have loved listening to stories, tall tales are passed down through generations from parents to children. We had wandering minstrels telling tales around the fire and people preaching sermons from the bible. Today people visit th

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Hidden meanings behind famous logos

You see awesome designs everyday, everywhere you go. Have you ever stopped to think about the real meaning behind some of the world's most famous brands?To design an awesome logo is not as easy and straightforward as people think. You need to be creative and i

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Rebrand Case Study Mailchimp

Today we have the pleasure of featuring a guest post by Stephen Houraghan from the Brand Master Academy who has written this amazing case study on Mailchimp and how they have repositioned and rebranded the company since they began back in 2002.Looking at