Brand Design Trends of 2023

When it comes to brand design, staying ahead of the curve is essential to remain relevant and captivating in the eyes of consumers. 2023 has been a new era of innovation and creativity in branding. In this blog post,VIVI Creative will explore some of the most exciting brand design trends of the last 9 months of 2023, we shall show you some examples that will to help you take your brand to the next level.

Nostalgia with a Twist

Nostalgia has been a powerful design trend for several years, but in 2023, we're seeing a twist on this theme. Brands are now tapping into nostalgia, not just by recreating vintage aesthetics but by blending the past with the future. Think retro-futuristic designs that evoke the look and feel of the 1980s and 1990s while incorporating modern elements. An excellent example of this trend is the rebranding of PepsiCo's Mountain Dew, which blends a neon-soaked retro vibe with futuristic, bold typography.

Minimalistic Typography

Minimalism continues to be a prominent theme in brand design, especially when it comes to typography. Brands are simplifying their logos and emphasising clean, elegant fonts. This trend maximises readability and versatility, making it perfect for cross-platform branding. Check out Apple's recent logo update, which exemplifies the power of minimalistic typography, focusing on simplicity and clarity.

Fluid Identity Systems

Brands are adopting flexible and adaptable identity systems that allow for constant evolution. These systems are designed to adapt to different contexts, audiences, and cultural shifts. Coca-Cola's "Open Happiness" campaign is a prime example of a fluid identity system. By using a variety of colours, fonts, and imagery, they can tailor their branding to fit diverse marketing campaigns and regions.

Storytelling through Design

Brands are increasingly using design to tell their stories. Whether through illustrative elements, animations, or videos, design is becoming a medium for brand narratives. Take Disney, for instance. They've incorporated hand-drawn animations into their branding, reminding consumers of their rich history and storytelling legacy.

As we embrace what's left of 2023, it's clear that brand design is not only about aesthetics but also about creating immersive experiences and engaging stories. These trends offer opportunities to make your brand more memorable, meaningful, and sustainable. By adopting these forward-thinking design elements, you can ensure that your brand remains at the forefront of consumer attention in the years to come.

Thanks for reading.