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Viv Harries
Brand Designer & Founder

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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Web design trends 2023

  • By Viv Harries
  • Dec 21, 2023
  • 1 Comment
  • Web Design

Ever feel like the internet is a wild ride, and each year brings a new twist to the game? Well, 2023 has been no exception, and it’s bringing some seriously cool vibes to the web design scene.

Websites aren’t just pages anymore; they’re like virtual adventures. You click, and suddenly you're in this 3D wonderland. It's like magic without the hocus-pocus, making your online experience more interactive and fun. Plus, have you noticed more websites going dark lately? It’s not just a moody aesthetic; it's called dark mode, and it’s all about making your browsing experience easy on the eyes – like browsing in your favorite cozy room.

And then there’s this design trend called neomorphic – sounds fancy, right? But it's basically the cool kid on the block, giving websites a sleek, modern look with soft shadows and clean lines. Like your favorite jeans, but for websites.

So, why are these websites stealing the spotlight? What makes them the rock stars of 2023’s web design world? IN this blog post we are going to have a look at some of the trends that have been p[opular and how they are shaping the world of Web design.

1. Immersive 3D and AR Experiences:

IKEA Place

IKEA's website introduces an immersive 3D and AR experience that allows users to virtually place furniture in their homes. With the help of augmented reality, customers can see how a specific piece fits into their living space before making a purchase. This not only enhances the shopping experience but also reduces the likelihood of returns.

Key Features:

  • Real-time 3D modeling of furniture.
  • Augmented reality integration for in-home visualization.
  • Interactive and engaging user experience.

2. Dark Mode Dominance:

Apple Music

Apple Music's website has embraced the dark mode trend, providing users with the option to switch between light and dark themes. The dark mode not only complements the aesthetic of the music platform but also enhances the visual appeal for users who prefer a darker interface.

Key Features:

  • Seamless transition between light and dark modes.
  • Enhanced readability and reduced eye strain.
  • Consistent design across various devices.

3. Neomorphic Design Aesthetics:

Stripe Dashboard

Stripe's dashboard adopts a neomorphic design approach, featuring soft shadows, minimalistic elements, and a focus on depth. The clean and intuitive design of the interface contributes to a seamless user experience, making complex financial data easily digestible.

Key Features:

  • Soft shadows and minimalistic elements.
  • Intuitive and user-friendly interface.
  • Consistent design language for clarity.

4. Voice User Interface (VUI):

Google Search

Google's search engine has seamlessly integrated voice search functionality, allowing users to perform searches using voice commands. The Voice User Interface enhances accessibility, making it convenient for users to search for information without typing.

Key Features:

  • Voice-activated search functionality.
  • Quick and accurate response to voice commands.
  • Integration across various devices.

5. Eco-Friendly and Sustainable Designs:


Patagonia's website exemplifies eco-friendly and sustainable design practices. The brand's commitment to environmental responsibility is reflected in the website's design, featuring green color schemes, minimalistic elements, and clear messaging about sustainable initiatives.

Key Features:

  • Green design elements reflecting environmental commitment.
  • Clear communication of sustainable initiatives.
  • Minimalistic design for a clean and focused user experience.

6. Microinteractions for Enhanced UX:


LinkedIn incorporates microinteractions throughout its platform, offering subtle animations and feedback to enhance the user experience. From profile updates to connection requests, these microinteractions provide users with real-time feedback, making the platform more engaging.

Key Features:

  • Subtle animations for profile interactions.
  • Real-time feedback on user actions.
  • Enhances overall user engagement.

In 2023, these examples showcase the diverse ways in which web design trends are being implemented to create compelling and user-centric experiences. Whether through immersive 3D and AR features, the dominance of dark mode, neomorphic design aesthetics, voice-activated interfaces, eco-friendly designs, or microinteractions, these websites are setting new standards for the digital landscape. As we continue to witness the evolution of web design, these trends will likely inspire further innovation and redefine the way users interact with online platforms.

Thanks for reading.

about the author
viv haries
about the author

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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