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viv haries
Viv Harries
Brand Designer & Founder

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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Tik Tok for Business

  • By Viv Harries
  • Mar 07, 2024
  • No Comments
  • Marketing

TikTok, if you haven't heard of it then you must be living in a cave, is the viral video-sharing platform that has taken the world by storm. While it may have initially been known for its cat videos, dance challenges and lip-syncing videos, TikTok has emerged as a powerful tool for businesses to connect with consumers in creative and authentic ways. In this blog post by VIVI Creative we'll explore the benefits of using TikTok for business, compare it to other social media platforms, and share expert tips for maximizing your presence on the platform.

What are the Unique Benefits of TikTok?

TikTok offers several distinct advantages for businesses looking to expand their online presence:

Helps you reach a Younger Audience

With over 1 billion active users worldwide, TikTok skews towards a younger demographic, making it an ideal platform for businesses targeting Gen Z and Millennials.

Authentic Engagement 

Unlike other social media platforms that prioritise polished content, TikTok thrives on authenticity. Businesses can showcase their personality and connect with their audience on a more personal level through relatable and entertaining content.

Viral Potential

TikTok's algorithm is designed to promote content that resonates with users, regardless of the creator's follower count. This means that even small businesses have the opportunity to go viral and reach a massive audience.

TikTok vs Other Social Media Platforms

While platforms like Instagram and Facebook have dominated the social media landscape for years, TikTok offers a unique set of features and benefits:


While Instagram is primarily focused on curated photos and videos, TikTok allows for more spontaneous and creative content. Additionally, TikTok's algorithmic feed ensures that content from both established creators and newcomers has the opportunity to be seen by a wider audience.


Facebook's user base tends to be older, making it less appealing for businesses targeting younger demographics. TikTok's short-form video format and emphasis on trending challenges and memes make it more appealing to Gen Z and Millennials.

How to Maximise Your TikTok Presence?

To get the most out of TikTok for your business, consider the following tips:

Post Consistently

Consistency is key on TikTok. Aim to post at least once a day to keep your audience engaged and your content appearing on users' For You pages.

Optimal Posting Times

While there is no one-size-fits-all answer, posting during peak hours (usually between 6 pm to 10 pm) can increase your chances of reaching a larger audience. Experiment with different posting times to see what works best for your business.

Video Length

TikTok videos can be up to 60 seconds long, but shorter videos tend to perform better. Aim for 15 to 30-second videos that capture viewers' attention quickly and keep them engaged throughout.


Use relevant hashtags to increase the discoverability of your content. Aim for a mix of broad and niche hashtags to maximise reach while targeting specific audiences. Limit your use to around 3 to 5 hashtags per post to avoid coming across as spammy.

50 Popular hashtags on TikTok 2024

#fyp (55.2T views)

#foryou (31.6T)

#viral (21.5T)

#foryoupage (19.4T)

#tiktok (7.2T)

#fy (6.1T)

#trending (5.4T)

#funny (4.2T)

#duet (3.5T)

#comedy (2.2T)

#love (1.6T)

#meme (1.3T)

#tiktokindia (1.1T)

#funnyvideos (995.2B)

#learnontiktok (855.4B)

#music (823.3B)

#video (752.9B)

#like (739.7B

#memes (650.4B)

#cute (611.1B)

#prank (542.7B)

#fun (533.1B)

#follow (458B)

#aesthetic (314.8B)

#tik_tok (309.4B)

#tiktokuni (285.2B)

#tiktokviral (251.7B)

#tiktok_india (235.5B)

#happy (227.9B)

#new (217.6B)

#tiktoker (212.5B)

#foodtiktok (202.9B)

#viralvideos (184.2B)

#followme (164.8B)

#live (144.6B)

#dancer (102.6B)

#repost (95B)

#tiktoklover (68.5B)

#funk (65.9B)

#tiktokphilippines (50.1B)

#tiktoktravel (49.3B)

#tiktokchallenge (36.4B)

#funfacts (33.1B)

#likeforlike (26.1B)

#dancetutorial (23.1B)

#levelup (21.8B)

#like4like (20.6B)

#viralpost (19B)

#followforfollowback (15.4B)

#follow4follow (11.3B)

Secret Tips for TikTok Success

Stay Authentic

Don't be afraid to let your brand's personality shine through. Authenticity resonates with TikTok users and can help humanise your brand.

Jump on Trends

Keep an eye on trending hashtags and challenges and incorporate them into your content when relevant. This can help increase your visibility and attract new followers.

Engage with Your Audience

Respond to comments, engage with other users' content, and participate in duets and collaborations. Building a strong community around your brand is key to long-term success on TikTok.

TikTok presents a unique opportunity for businesses to connect with consumers in a fun and authentic way. By embracing the platform's creative features and staying true to your brand's identity, you can leverage TikTok to reach new audiences, drive engagement, and ultimately grow your business. So what are you waiting for? It's time to unleash the power of TikTok and take your business to new heights!

Thanks for reading

about the author
viv haries
about the author

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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