Maximising Your ROI with Meta and Google Ads in 2025: Best Practices and Our Proven Process
In 2025, online advertising continues to evolve at a rapid pace, and businesses must stay ahead of the curve to reach their target audience effectively. Platforms like Meta (Facebook and Instagram) and Google Ads remain the gold standard for digital marketing,
A Guide to SEO Success in the UK
With millions of websites vying for attention, it's essential to ensure that your site stands out in the crowded online landscape. One of the most effective ways to achieve this is through Search Engine Optimisation (SEO), a process that enhances your website'
Mastering Email Marketing: The Do's and Don'ts for Maximum Click Rates
Email marketing continues to reign supreme as a powerhouse tool for engaging with your audience and driving conversions. Crafting an email campaign that not only lands in your subscribers' inboxes but also entices them to click through is an art form that requ
Tik Tok for Business
TikTok, if you haven't heard of it then you must be living in a cave, is the viral video-sharing platform that has taken the world by storm. While it may have initially been known for its cat videos, dance challenges and lip-syncing videos, TikTok ha
Do's and Don'ts of Digital Marketing in 2023
The digital marketing landscape is a continuously evolving realm, where staying ahead of the curve is paramount for your business's success. As we near the end of 2023, the online marketing arena continues to transform, presenting new challenges and oppo
Local SEO strategies for small businesses
A robust online presence is crucial for the success of small businesses. Local SEO (Search Engine Optimisation) is a powerful tool that enables these businesses to connect with their local customer base effectively. In this guide, VIVI Creative will explore th
What is a lead magnet and how do I build one?
A lead magnet is a marketing term that refers to an enticing incentive or offer provided by a business to potential customers in exchange for their contact information, typically their email addresses. The primary goal of a lead magnet is to attract and captur
Creating a Memorable Brand Experience
Standing out and leaving a lasting impression on customers is essential for brand success. One of the most powerful ways to achieve this is by crafting a memorable brand experience. When customers connect emotionally with a brand, they become loyal advocates,
How can I get my website to rank higher on Google?
This has got to be one of the most commonly asked questions we get here at VIVI Creative. It is a question that plagues a lot of business owners, getting to the first page on Google is so important in driving traffic and sales to your website.We build and desi
Best ways to generate leads for my business?
Generating leads is an essential part of any business, in order to grow as a company you need to increase your customer base and grow your revenue. You need to connect with more customers and reach out to your potential audience in order to do this. Which is o
Which paid ads are best for businesses? Facebook or Google?
As a business owner looking to pay for advertising online there are two main choices for you. They have long been the leading lights and most successful platforms on the internet and also need no introduction. We have Facebook and Google who both offer busines
What do I need to think about when marketing my business?
Marketing is all around you, it's everywhere you look. When you walk down the street and see a person giving out fliers or a sign for a new pizza restaurant down a back alley that’s all brand marketing. When you are online you are constantly being bombarded