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viv haries
Viv Harries
Brand Designer & Founder

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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The Future of Web Design

  • By Viv Harries
  • Jul 19, 2023
  • No Comments
  • Design

Design is constantly evolving, adapting to new technologies, user expectations, and cultural shifts. As we move through 2023, it's essential for web design studios to stay ahead of the curve and embrace emerging trends. In this blog post, VIVI Creative explores the exciting design trends that are shaping the landscape of web design in 2023. We'll delve into each trend, providing examples of how they are being implemented by forward-thinking designers and brands.

In this blog post we are going to look at Neumorphism.


Neumorphism is a design style that blends skeuomorphism and flat design, creating a tactile and realistic user interface. This trend focuses on subtle lighting and shadow effects, resulting in an almost 3D appearance. Brands like Apple have adopted this style, with their iOS 14 update featuring neumorphic design elements. The approach offers a fresh and engaging user experience, enhancing the visual appeal of digital interfaces.

Neumorphism represents a design style that daringly marries the physical and the digital. With soft shadows, embossed elements, and a delightful play of light and shadow, Neumorphism transforms user interfaces into visually immersive, almost tangible experiences. This trend finds inspiration in the physical world, where real-life objects and materials leave impressions on our senses. At the same time, it blends the simplicity and minimalism of flat design, granting interfaces a harmonious balance between realism and modern aesthetics.


To comprehend the allure of Neumorphism, we must uncover its defining characteristics that lend it a distinct identity in the design space. The blog post will meticulously explore the intricacies of Neumorphism, from the softness of shadows and the charm of embossed elements to the subtle colour palettes that gently embrace the user's gaze. The symphony of blurred edges and fluid typography further accentuates the allure of Neumorphism, forging interfaces that engage users in an intuitive and inviting manner.

To gain a profound appreciation of Neumorphism, we venture into the realms of web design, exploring how this trend has been harnessed by visionary designers and prominent brands alike. We witness how Neumorphism breathes life into digital buttons, cards, input fields, and icons, infusing them with a tactile allure that entices users to explore and interact with delight.

Neumorphism has shaped entire user interfaces, transforming app interfaces and website dashboards into seamless and elegant experiences. From e-commerce platforms to educational portals.

Nonetheless, the pursuit of Neumorphism is not without its challenges, particularly for users with specific visual impairments. Understanding the need to strike a balance between aesthetics and inclusivity, VIVI Creative urges designers to approach Neumorphism with a mindful and empathetic lens.

Neumorphism signifies more than a fleeting trend; it represents a significant leap in the evolution of user interface design. With its revival of realism and emphasis on sensory experiences, we contemplate how Neumorphism challenges the flat design aesthetics that have dominated the digital landscape for years.

In an age where digital interfaces serve as portals to diverse experiences, Neumorphism beckons designers to explore novel ways of bridging the gap between the physical and the digital. As technology continues to advance, Neumorphism ushers in a new era of interactive design, where the boundaries of reality and imagination become increasingly blurred.

As the design landscape continues to evolve, Neumorphism will undoubtedly leave an indelible mark on the future of web and brand design. A design trend that goes beyond mere aesthetics, Neumorphism carries the potential to shape a new era of UI design that captivates the senses and redefines the way we interact with technology, leaving us with a tantalizing glimpse into what the future of digital experiences may hold.

Thanks for reading

about the author
viv haries
about the author

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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