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Viv Harries
Brand Designer & Founder

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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9 Reasons to Choose a Custom-Built Website Over WordPress and Wix?

Your website is often the first point of contact between your business and your potential customers. It's the virtual storefront, the digital ambassador of your brand. When it comes to creating an online presence, there are numerous tools and platforms at your disposal. Among these, website builders like WordPress and Wix have gained immense popularity. However, custom-built websites offer a level of flexibility, control, and performance that can make a world of difference in the long run. Let's delve into the advantages of custom-built websites and why they might be the right choice for your business.

1. Unique Design: Crafted to Your Vision

One of the standout benefits of a custom-built website is the ability to create a design that is as unique as your brand. With a custom site, you have complete control over the design, allowing you to tailor every aspect to your brand's vision. No more settling for cookie-cutter templates or designs that don't quite match your identity. Your website will be a one-of-a-kind digital masterpiece that sets you apart from your competitors.

2. Scalability: Growing with Your Business

As your business expands and evolves, so should your website. Custom websites are more easily scaled to accommodate your growing needs. You can seamlessly add features, functionality, and content, ensuring that your online presence keeps pace with your business growth. Say goodbye to the limitations of templates or plugins, and welcome the freedom to adapt your website to meet changing demands.

3. Optimised Performance: The Need for Speed and SEO

Performance is paramount in the digital world. A custom-built website can be optimised to deliver lightning-fast loading times, enhanced SEO, and an overall superior user experience. Every aspect of your website can be fine-tuned to ensure optimal performance, from image compression to code optimisation, giving you a competitive edge in the online landscape.

4. Security: Tailored Protection

Security is a constant concern for any website owner. Custom-built websites grant you the power to implement security features that are specifically tailored to your needs. You can address potential vulnerabilities with a personalised approach, fortifying your site against threats and safeguarding your digital assets.

5. Integration: A Seamless Business Ecosystem

Your website is a central hub for your online presence, and it should seamlessly integrate with your other business systems. Custom websites offer the flexibility to connect with CRM software, inventory management, e-commerce platforms, and more. This integration leads to a more efficient and streamlined operation, saving time and resources.

6. Full Control: Beyond Platform Limitations

With a custom-built website, you're not locked into a specific platform or service provider. You have full control over the code, data, and hosting environment. This freedom allows you to make changes and updates without being constrained by platform restrictions, giving you the autonomy to shape your online presence as you see fit.

7. SEO Flexibility: Ranking Above the Rest

Optimising your website for search engines is crucial for online visibility. Custom websites empower you to implement best practices for on-page SEO from the ground up. This personalised approach can lead to better search engine rankings, attracting more organic traffic to your site.

8. Brand Identity: Authentic Expression

Your brand identity is the soul of your business. Custom websites allow you to express your brand in a more authentic and comprehensive way. There are no limits imposed by template designs, ensuring that your website truly reflects the heart of your business.

9. Ownership: Your Digital Kingdom

With a custom-built website, you own the code and content outright. This means you're not subject to the terms and conditions of a website builder platform. You have full control and ownership of your digital footprint.

While the benefits of custom-built websites are clear, it's essential to acknowledge the potential downsides. Custom websites often require higher upfront costs, longer development timelines, and a need for technical expertise. Additionally, ongoing maintenance and updates typically fall on the website owner, which can be time-consuming and costly.

In contrast, website builders like WordPress and Wix are excellent options for those who need a website quickly, lack extensive technical knowledge, or have limited resources. They offer pre-designed templates, user-friendly interfaces, and a range of plugins and themes to expedite the website creation process. The choice between a custom-built website and a website builder ultimately hinges on your specific goals, budget, and technical abilities.

In summary, custom-built websites offer a world of possibilities for businesses seeking to establish a robust online presence that aligns perfectly with their unique identity and future ambitions. They provide the tools for unlocking your website's full potential, allowing you to stand out in the digital landscape and create a lasting impression on your visitors.

If you are in need of a website and want some advice and guidance on the process then please don't hesitate to get in touch with us here at VIVI Creative.

Thanks for reading.

about the author
viv haries
about the author

Viv Harries is the Founder of Vivi Creative. He works with businesses to give them the creative edge with unique designs and a solid brand identity.

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