How branding can increase the profit margin of your business
In today's world the public is met with hundreds of options for their buying needs; they are bombarded with advertising everywhere they look. They have so many choices and so little time, and everyone wants it now and wants it fast. A lot of products are
Future of Retail: 3 trends that will define retail strategies over the next 5 years
This post was written by Rashedun Nabi who is a business innovation expert, specialising in business expansion. He works with Startup companies in Asia to build operations from the ground up. Rashedun is originally from Bangladesh and is currently based in Ban
Essential tools and equipment that I use as a creative designer
Every designers workspace is his/her castle, their fortress of solitude! Where they can find peace and be creative, hidden away from the world in their own little bubble. Everybody has different techniques and tools that they use and I wanted to give a little
Becoming a Certified Brand Specialist with Level C & Marty Neumeier
During the week of the 14th to the 18th of September 2020, I joined 25 other senior designers for what was my first online masterclass. I completed the Brand Specialist Certification from Level C, the only professional certified masterclass in branding develop
What Should be Included in your Brand Guidelines
When you are building a brand for your company what are your main aims? Apart from making a lot of money!!!To be memorable? To create a following of loyal customers? To stand out from your competition? To be easily recognisable? You do in fact want to be
10 Must Read Books for Brand Designers
When you leave design school and enter the real world, you really start to learn about design and especially how to run a design business. You have to learn pretty fast and usually make a lot of mistakes along the way. There are lots of things you have to
5 Best Rebrands of Recent Times
When you are starting out in business, branding might be the last thing on your mind. You are more concerned with who your customers are and when the first big payday is coming in, rather than looking at colours and fonts. However, concentrating on your brand
Rebrand case study Foodpanda
For people who live in Asia, motorbikes speeding past with a flash of neon pink and delicious smells following them is not an unusual sight. Foodpanda is the go to favourite when it comes to take away food delivery in Bangkok, especially during the last f
How to Hire a Great Logo Designer
A successful brand needs an awesome logo that is unique, memorable and most importantly true to the underlying identity of the company. Your logo needs to differentiate you from your competition, whilst staying true to your brand's personality, identity a
20 FREE Google Fonts Combinations
Choosing typefaces for your design project can be a time consuming task, and that's even before you pair them with another font. You want to choose a combination that compliments your design and there are so many options, with subtle differences between them.
Brand Strategy Workshop
When you are starting a business there are lots of things you need to consider. As a founder of a company you have 101 things going through your mind at the same time, so you have many decisions to make. You are starting completely from scratch and it is a dau
Graphic Design Trends for 2020
This is the third post in this series about design trends for 2020. For this blog I'm going to be specifically looking at graphic design trends that are here to stay.Looking at design trends in 2019, there was a few to get excited about. We had the re-emergenc