How branding can increase the profit margin of your business
In today's world the public is met with hundreds of options for their buying needs; they are bombarded with advertising everywhere they look. They have so many choices and so little time, and everyone wants it now and wants it fast. A lot of products are
Becoming a Certified Brand Specialist with Level C & Marty Neumeier
During the week of the 14th to the 18th of September 2020, I joined 25 other senior designers for what was my first online masterclass. I completed the Brand Specialist Certification from Level C, the only professional certified masterclass in branding develop
What Should be Included in your Brand Guidelines
When you are building a brand for your company what are your main aims? Apart from making a lot of money!!!To be memorable? To create a following of loyal customers? To stand out from your competition? To be easily recognisable? You do in fact want to be
10 Must Read Books for Brand Designers
When you leave design school and enter the real world, you really start to learn about design and especially how to run a design business. You have to learn pretty fast and usually make a lot of mistakes along the way. There are lots of things you have to
5 Best Rebrands of Recent Times
When you are starting out in business, branding might be the last thing on your mind. You are more concerned with who your customers are and when the first big payday is coming in, rather than looking at colours and fonts. However, concentrating on your brand
Rebrand case study Foodpanda
For people who live in Asia, motorbikes speeding past with a flash of neon pink and delicious smells following them is not an unusual sight. Foodpanda is the go to favourite when it comes to take away food delivery in Bangkok, especially during the last f
Brand Strategy Workshop
When you are starting a business there are lots of things you need to consider. As a founder of a company you have 101 things going through your mind at the same time, so you have many decisions to make. You are starting completely from scratch and it is a dau
Brand Strategy
I thought I was doing branding already, but I wasn't! I was designing logos and websites for companies but I wasn't offering the full package and the benefits of doing a full strategy for a business. Brand strategy is something else; something so much deeper.A
Building a Brand with Personality
Throughout history people have loved listening to stories, tall tales are passed down through generations from parents to children. We had wandering minstrels telling tales around the fire and people preaching sermons from the bible. Today people visit th
Hidden meanings behind famous logos
You see awesome designs everyday, everywhere you go. Have you ever stopped to think about the real meaning behind some of the world's most famous brands?To design an awesome logo is not as easy and straightforward as people think. You need to be creative and i