Becoming a Brand Strategist
Well what an amazing week of education, collaboration, ideas, teamwork and endless Zoom calls. By the end of the week I was running on empty, but I felt full of knowledge and confidence in what I had just learnt. Did you ever think you would hear the word
Business Branding Bundle
I have been locked away for the last few months putting together a free downloadable resource for business owners. I wanted to create a reference to help founders, entrepreneurs & business owners who are interested in brand building. I have been collecting
Why Branding is so Important for Startups
Starting your own business and becoming your own boss is a dream that can easily be turned into a reality in today's digital world. The modern era has made it increasingly easier to launch your own business and run it successfully online.The pandemic has prove
What You Need to Know to Grow Your Brand
Anyone who has an interest in building brands or rebranding, whether you are a Founder, CEO, a brand centric entrepreneur, small business owner, designer or are a lifelong student of the subject. This blog post is aimed at helping you learn how to grow your br
A Complete Guide to Building a Digital Brand
Building a digital brand for your business is so important in this digital age. Today brands can be built completely online, with numerous avenues and platforms for you to engage with. Covid has ensured that more people are spending far more hours online, and
10 Steps for Growing Your Own Personal Brand
Personal branding is not just for celebrities or movie stars any more, the internet has provided a huge space for everyone where you can carve out your own little piece of the action. Building a personal brand for your business is an important part of eve
Align your design - How to manage your brand with a clear strategy and design thinking.
As a brand you want to stand for something. You want to be memorable to your customers and you want to be different from your competitors. If you can achieve this then you are on your way to turning your brand into a charismatic brand, where there is no substi
How branding can increase the profit margin of your business
In today's world the public is met with hundreds of options for their buying needs; they are bombarded with advertising everywhere they look. They have so many choices and so little time, and everyone wants it now and wants it fast. A lot of products are
Becoming a Certified Brand Specialist with Level C & Marty Neumeier
During the week of the 14th to the 18th of September 2020, I joined 25 other senior designers for what was my first online masterclass. I completed the Brand Specialist Certification from Level C, the only professional certified masterclass in branding develop
What Should be Included in your Brand Guidelines
When you are building a brand for your company what are your main aims? Apart from making a lot of money!!!To be memorable? To create a following of loyal customers? To stand out from your competition? To be easily recognisable? You do in fact want to be
10 Must Read Books for Brand Designers
When you leave design school and enter the real world, you really start to learn about design and especially how to run a design business. You have to learn pretty fast and usually make a lot of mistakes along the way. There are lots of things you have to
5 Best Rebrands of Recent Times
When you are starting out in business, branding might be the last thing on your mind. You are more concerned with who your customers are and when the first big payday is coming in, rather than looking at colours and fonts. However, concentrating on your brand