Rebrands that Failed - the cost of bad design
"If you think good design is expensive, you should look at the cost of bad design." — Dr. Ralf Speth. In the competitive world of business, branding plays a vital role in shaping consumer perception and establishing a company's identity. A successful re
The importance of a consistent Brand identity in 2023
In the dynamic and fiercely competitive digital landscape of 2023, it has become more essential than ever for businesses to establish a distinctive and consistent brand identity. Having a strong brand identity serves as the foundation for successful marketing,
7 things you should think about when deciding on a brand name
There is a lot to think about when choosing a name for your brand. A lot of people underestimate the power of a good brand name. It is the first thing that customers learn about your company. Will they remember it? Will it stick in their mind? or will they jus
Branding Agency in Swansea
If you are looking for a branding and design agency that offers you all the expertise of a large design firm but without the large cost, then look no further.VIVI Creative is a design agency founded by Viv Harries. I have recently moved back to the area and se
Why is branding so important for Fintech companies?
To a lot of people, the world of FinTech is a mystery; it sounds incredibly complicated and difficult to comprehend. In today’s digital world everybody understands the importance of technology, having everything you need neatly delivered to you on your smart
Becoming a Brand Strategist
Well what an amazing week of education, collaboration, ideas, teamwork and endless Zoom calls. By the end of the week I was running on empty, but I felt full of knowledge and confidence in what I had just learnt. Did you ever think you would hear the word
Business Branding Bundle
I have been locked away for the last few months putting together a free downloadable resource for business owners. I wanted to create a reference to help founders, entrepreneurs & business owners who are interested in brand building. I have been collecting
Why Branding is so Important for Startups
Starting your own business and becoming your own boss is a dream that can easily be turned into a reality in today's digital world. The modern era has made it increasingly easier to launch your own business and run it successfully online.The pandemic has prove
What You Need to Know to Grow Your Brand
Anyone who has an interest in building brands or rebranding, whether you are a Founder, CEO, a brand centric entrepreneur, small business owner, designer or are a lifelong student of the subject. This blog post is aimed at helping you learn how to grow your br
A Complete Guide to Building a Digital Brand
Building a digital brand for your business is so important in this digital age. Today brands can be built completely online, with numerous avenues and platforms for you to engage with. Covid has ensured that more people are spending far more hours online, and
10 Steps for Growing Your Own Personal Brand
Personal branding is not just for celebrities or movie stars any more, the internet has provided a huge space for everyone where you can carve out your own little piece of the action. Building a personal brand for your business is an important part of eve
Align your design - How to manage your brand with a clear strategy and design thinking.
As a brand you want to stand for something. You want to be memorable to your customers and you want to be different from your competitors. If you can achieve this then you are on your way to turning your brand into a charismatic brand, where there is no substi